We understand the needs of your B2B and B2C target groups particularly well from many years of operational management activity in consultancies, start-ups, large corporations and scientific institutions. 

Confident, empathetic and always honest. For us, sustainable success counts more than quick fixes. Depth of content is our strength. We are creating common ground at eye level, recognizing the good, reducing complexity, and creating business value. We are based in Berlin and Munich and are available nationwide and internationally. 

As a renowned expert in strategy and brand building, digital marketing and hybrid customer experience, I am passionate about creating visibility, progress and commercial success. 

At the MedTech startup deepc, I established an internationally well-known B2B brand at the intersection of IT, medicine, and AI, focusing on measurable commercial value.   

Heading the corporate marketing and communications at Europe’s largest hospital operator Helios Kliniken for many years, I orchestrated all MarComms disciplines, being highly performance- and result-driven.   

Nation Branding and economic development at the Federal Government and German industry initiative, “Germany – Land of Ideas”, and working internationally as a consultant for pharmaceuticals, FMCG, and IT clients sparked my enthusiasm for analytical-strategic thinking and business development in a global context.     

Reputation management, crisis communication, business continuity and executive coaching are my further fields of expertise.  

I am regularly invited by the AI-Federal Association, the SwissCognitive AI Initiative and startup initiatives to talk about the successful marketing of AI and digital health. 

As a physicist with a PhD in complex systems and an expert in deep tech and innovation, I find customer value at the heart of every innovation project.   

During my career as Technology Transfer Coordinator at the Fraunhofer Institute, I was responsible for exploiting the institute’s research results and developing and managing the strategy process.  

As Innovation Team Lead at Konica Minolta and later as Head of Ecosystem at the MedTech startup deepc in Radiology AI, I built up deep knowledge in strategy, business development, technology and innovation management. Fostering open innovation, I shaped strong networks for these companies.   

Through my project and consortium management and quality assurance activities, I have extensive practical experience to support your processes.   

I am passionate about knowledge transfer – as a lecturer at the University of Bremen and the Technical University of Munich (TUM) and a mentor for the innovation program Startup Creasphere.   

My technological focus is software and artificial intelligence, especially for medical applications.