References

Client voices and selected projects.

Robert Lauritzen

Implementation

Robert Lauritzen Co-Founder and CEO, Cerebriu
"Synwisery has been more than a consultancy; they've been a pivotal partner in our journey towards becoming a leader in the radiology AI space. Their expertise, dedication, and innovative approaches have left a lasting impact on our company. We are grateful for their contributions and look forward to continuing our fruitful partnership."
Simon Roth

Strategy

Simon Roth Co-Founder and CEO, Myoact
"Synwisery's expertise has supercharged Myoact, ensuring that our EMG solution not only meets but exceeds the expectations of sports medical professionals. Their profound understanding of healthcare stakeholders has guided us in tailoring our strategy and messaging to meet the industry's demands precisely."
Bastian Hollmann

Positioning

Bastian Hollmann Founder and CEO, Hollmann Medical
"Synwisery is the secret sauce in our strategy. With sharp insights and bold ideas, they have pushed Hollmann Medical beyond the expected, proving themselves as invaluable sparring partners in our quest for radiology innovation."
Antoine Jomier

Marketing

Antoine Jomier CEO & Founder, Incepto Medical
"Partnering with Synwisery has been very valuable for Incepto. Their methodical guidance and inputs have delivered a compelling positioning and marketing strategy. Natalie Erdmann and Dr. Stefan Braunewell stand out with their passion for health tech and their complementary expertise."

Featured case

Cerebriu: positioning and messaging for radiology AI.

Cerebriu worked with Synwisery to sharpen its value propositions, claims and messaging in a highly competitive radiology AI market.

"Synwisery has been more than a consultancy; they've been a pivotal partner in our journey towards becoming a leader in the radiology AI space."
  • Value Proposition
  • Positioning
  • Claims
  • Marketing Strategy
Read the case

What to take away

Strong market adoption needs evidence, relevance and focus.

The Cerebriu case brings together several questions that innovation projects often handle separately.

Clarify the case for buying

Why is the solution relevant in the clinical and commercial decision context?

Make claims usable

Sharpen claims until they are credible, specific and ready for market use.

Align teams around a shared language

Translate positioning into messaging that sales, partners and leadership can use consistently.

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